I help define, build and rebuild brands.

I’ve had the privilege to lead and inspire some of the most powerful and innovative brands in the world at two of the most creative and award-winning advertising agencies in the country. I care about making great work, no matter the medium, and working on stuff that matters.

My interest in defining, building and rebuilding brands stems from a diverse background in photography, UX, urban design and architecture and entrepreneurship. Brand truths matter because they drive the best creative work. And I’m passionate about finding them.

Before joining Goodby Silverstein & Partners in San Francisco, I studied at the University of Southern California graduating Magna Cum Laude and Phi Beta Kappa in 2014. In addition to my work at GS&P, I’ve volunteered, promoted and fundraised for multiple environmental organizations, including 1% for the Planet and the World Business Council for Sustainable Development.

Take a look at my resume to learn a little more about what I’ve learned and where I’ve been. If you’d like to get in touch, please email ericswatkins@gmail.com

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